Keyword: consumer attitude

4 results found.

Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202309, https://doi.org/10.30935/ojcmt/12876
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, 3(4), October 2013, 88-106, https://doi.org/10.29333/ojcmt/2448
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